web & social media manager, visit sweden gmbh

To succeed in this role, you should have: 

• At least 3 years of experience in a similar role 
• Native-level German 
• Strong command of English, both spoken and written 
• Relevant education in digital marketing
• Proven experience in creative content production for digital channels (ideation as well as production) 
• Knowledge of and interest in Sweden as a travel destination 
• Good understanding of web analytics, SEO, and content management systems 
• Willingness to travel occasionally 

Desirable Skills 

• Good Swedish skills (primarily spoken), as Swedish is the corporate language 
• Experience with tools such as Falcon, Canva, and AI prompting
• Comfortable working both independently and in cross-functional, multicultural teams 
• Familiarity with camera work and editing 
• Strong interest in the social media landscape and digital innovation

As Web and Social Media Manager, you will maintain, optimize, and develop visitsweden.de, our social media channels, and our German newsletter. You will create compelling and inspiring content such as text, video, and photography and feel confident behind and in front of the camera. 

You are passionate about social media and understand what drives engagement—both organic and paid advertising and communication. You know how to create reach and engaging content using the right tone of voice, formats, and timing. You'll collaborate closely with your colleagues in other markets to co-create marketing initiatives and support our main campaign efforts. 

Main tasks include: 

• Ideation, scripting, and visual content production (video/photo) from idea to analysis of KPI:s and marketing efforts
• Planning inspiring content for web and social media channels for long and short-term brand building and effect (Visitsweden.de, Meta, YouTube, TikTok) 
• Publish standout content (video, images, text), particularly for Meta (Instagram & Facebook) and TikTok 
• Community management on social media, both German and global accounts 
• Ensuring linguistic and visual quality across both organic and paid content 
• Working with newsletters, SEO, and continuous performance analysis 
• Ensuring accessibility and optimized content on visitsweden.de