what is a UX designer?

As a UX designer, you work with a product or service, often with a digital interface, to make it as user-friendly as possible. Whether consumers interact with a digital product such as a website or a mobile application, or use a digital service, the user experience is crucial for a UX designer. A UX designer ensures that all aspects of the interaction with the product or service are optimal, so that using it is as efficient and aesthetically appealing as possible.

A UX designer specialises in creating intuitive and simple experiences when interacting with an interface. But the job goes further than that. To solve user problems and offer a positive experience, you research the consumer’s needs. You aim to understand the users’ motives, attitudes and expectations. Learning the behaviour of the company’s customers helps you create a relevant customer experience, and ultimately also a better product or service.

UX designer jobs
1

what does a UX designer do?

UX designers create digital products based on interactive processes. The profession is founded on user-centred problem solving and a mindset where design is the main focus. As a UX designer, you work in different companies that mainly rely on digital products. For example, you can work as an IT consultant or directly at companies that deal with technical design. As a UX designer, you can also work as a freelancer, offering services to various companies in app or software development.

Do you feel that the role as a UX designer suits you and your aesthetic qualities? Then read on to find out which skills and qualifications you need to succeed in the role as a UX designer.

2

average salary for a UX designer.

As a UX designer, you have good prospects in an industry that is looking for the skills and qualities this profession offers. The use of digital services and platforms has increased significantly in recent years, and the demand for UX designers in the industry is high. Depending on which company you work for, your tasks can vary, and so can your salary expectations.

Even the role of UX designer can vary. There are several different types of UX designers who focus on different things. Some may work with visual design while others are more focused on research into behavioural patterns. Depending on your role and responsibilities within your company, this can also affect your salary.

In general, the more responsibility you have at work and in your role, the more you earn. The experience and skills you possess are also crucial for how much you earn as a UX designer. The salary curve is therefore relatively steep, and there are good opportunities to continuously increase your salary throughout your career. For more information about the salary level for a UX designer, see Unionen’s market salaries seller SCB.

Male looking at a computer screen sitting at a desk
Male looking at a computer screen sitting at a desk
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different roles of UX designers.

UX designers are a varied role and in the profession there are many specific tasks. Some areas that UX designers specialise in can be the following:

  • UX visual design: As a visual designer, you rely on visual elements and graphics to solve user experience. You develop this within the area of wireframes and prototypes to test products or websites, and in this way ensure a better user experience. You also add design elements that maximise a website’s or an application’s interface in relation to user-friendliness.
  • UX research: As a UX design researcher, you use different methods like user testing and focus group surveys to understand how users experience a digital product. After conducting studies on people's behavior in a digital environment, you create the basis for design ideas and adjustments in the interface.
  • UX writer: When you specialise as a UX writer, you create all the content that users interact with when they use an interface. Your task is to make it as easy as possible to understand consumers and satisfy their needs so that the user-friendliness is as high as possible.
4

working as a UX designer.

As a UX designer, you create products that are tailored to the consumer's needs. This means that a single concept may need to be designed and tested several times to ensure it achieves the desired quality. Below you can read more about the tasks that a UX designer focuses on:

  • Carry out behavioral research: As a UX designer, your main role is to learn about how users want to experience a digital product or service. You learn about behaviors, goals, motives, as well as users' needs. Most UX designers collect data from research through interviews, focus groups and tests. You create both qualitative and quantitative data from user research, which then guides your decision-making in the design process.

  • Mapping user profiles: As a UX designer, you consolidate and interpret the results from user research to create representative profiles. Each user profile reflects information about a user group and how they behave when using the digital service or product. The profile helps designers to get a better picture of the user group that the product will help, and furthermore to make the adjustments that improve the experience.

  • Design and create interfaces: As a UX designer, you are the architect of how the information in the product is structured and designed. This means you organise the content on a website or application to guide users through the platform’s workflow. When you create a structure, the goal is for users to easily find the information they need, which in the long run optimises the interaction with the digital product.

  • Create wireframes and user flows: Wireframing is one of the most important functions for a UX designer. Wireframes are sketches of designs that represent the steps or the different screens on a website or application. It shows the entire flow on the digital platform. As a UX designer, you include different elements like buttons, images and texts to create the ultimate user flow.

  • Create prototypes: As a UX designer, you are involved in the design that creates a final interactive version of a prototype of the product. The prototype allows users to test the most important features of the digital product and how they interact with each other. You will also produce tools to create videos that guide users through the different features. When testing the prototype, it is the UX designer’s task to identify the areas and features that can be improved.

  • Carry out user tests: A UX designer also carries out user tests after the final product has been released and launched to the public. The user tests are meant to analyse users and how they use the final design. This is done to analyse usability, intuition and accessibility. UX designers can use focus groups for this type of feedback.

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education and qualifications.

There are many different paths to become a UX designer. But many companies looking for expertise in the field prefer people who have a university education. However, you can also become a UX designer by attending a vocational college.

  • University or university of applied sciences: Many people who start their career as a UX designer choose to study at a university or university of applied sciences. It can be a Master of Science or a Bachelor’s degree in digital marketing, product design or graphic design. The education should give you the skills to use the latest tools and software in UX design.
  • Vocational college: Some people choose vocational college programmes to start a career in UX design. There are both advantages and disadvantages to this. You don’t have the same starting position when negotiating salary as you would with an academic degree. But vocational college programmes often lead directly to a job once you’ve graduated from the course. There are also usually many practical elements included in a vocational college education.
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knowledge and skills.

The following skills can be beneficial when you work as a UX designer.

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frequently asked questions about working as a UX designer.

Here are the most frequently asked questions about working as a UX designer.

8

monitor jobs for UX designer.

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